Cats Only Live Once

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COLO - Senior Cat

45s

an older cat looking sadly at a small white kitten

CLIENT

Best Friends Animal Society NY

AGENCY

Saatchi & Saatchi Wellness

With so many cats in New York City, many are left without a home. We were tasked to create a 'pull on the heartstrings' animation to encourage humans to adopt cats at Best Friends shelter.

We created three short animations from the perspective of three different cats struggling to find an owner. The message: contrary to popular belief, cats only have one life and it's up to us to give them a good one!

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“[Finger Industries] are very talented and an absolute pleasure to work with. We couldn’t have chosen a better partner to co-develop and bring the COLO series of 30-second stories to life.”  

- Sharon Howard Butler, Creative Director

triangles Created with Sketch. circles2 Created with Sketch.
A ginger and white cat stares out of a window on to a New York street. A passerby walks past and looks down, frowning at the special needs cat.
A 3D animation of an older stylish woman crouched before a black cat. They are both looking at each other.
an older grey cat looks down at three kittens with a sad expression
A ginger and white cat dances in the window of the shelter, mirroring the actions of the man outside.
This is the project write-up Read the technical write-up