Creating the world
For every Plotr world we make, we are visually representing the careers associated with that world. When it came to Kidzania we needed to re-create and represent Kidzania London within a digital space and all the many facets of careers a person can do and explore within the world of Kidzania. You might say we created a world, within a world, within a world. We started by heading over to Kidzania London to see what all the fuss was about and to get plenty of reference, of course! Needless to say, we were impressed.
Brand representation.
Kidzania has everything from it's own shops, infrastructure, police, commerce- you name it. It also has all the brands we recognise, from Cadbury to Pokemon. Cramming everything in to one image, whilst allowing the visuals to breathe was key to the design of this particular world.
A universe of careers
For every Plotr piece that we create, there's a design process from initial sketch to final render and what is great is that within the Plotr framework, we're working with many, many different brands and industries- meaning there's such a variety of content within each piece. Creating such a vast amount of assets and environments has been fantastic, especially when we know the resources Plotr offers are so valuable to young people looking to make career choices.
