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Stop the block!

1m 46s

Still from Stop the block depicting a stylised 2d sewer with nappies, cotton buds and fish bulging their way through a sewer pipe. The word Alert hangs over the top, like in a platform video game

Stop the block

This is the project write-up Read the technical write-up

Client

Yorkshire Water

Agency

Jaywing

Jaywing asked us to create 'Stop the block' for Instagram stories to tie into an educational/raising awareness event taking place across key cities in Yorkshire. 

The brief was to engage the online community through a gamified animation, designing and animating a series of sequences that show an 8-bit style character winning or losing at collecting key items, before the items fall down various pipes from the kitchen to the loo.  

The aim was to create a sequence which would feel like game play, with a tap icon appearing to activate the next video in the Instagram story if pressed. 

Instagram story, gaming educational fun! 

triangles5 Created with Sketch.
Screen grabs from Stop the block animation showing title screen, character in game play and blocked pipes.
Screen grabs from Stop the block animation character in game play in kitchen and bathroom and the end screen where character punches the air in celebration of completing the game.d pipes.
This is the project write-up Read the technical write-up

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