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Peter's Diary

01:25

A frame from Peter's Diary, an animation from the Arthritis Patient Diaries series. Peter looks out of a classroom window at University, to see a group of students sitting on the grass

Arthritis Patient Diaries

This is the project write-up Read the technical write-up

Client

Non-disclosed 

Agency

PLBR

"Another stroke of brilliance from Sheffield’s finest.” 

Shaheed Peera, Executive Creative Director, EU, PLBR

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Steven's Diary

01:13

Frame from Steven's Diary animation, in this frame, Steven sits on a bench whilst his sons play football.

An immersive experience

Presented at EULAR, the European Congress for Rheumatology where several thousand Rheumatologists and members of the scientific community were present. Our aim was to help delegates fully understand the impact of living with SpA from the perspective of a patient. 

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Frame from Peter's Diary, an animation from The Arthritis Patient Diaries series. Peter is laying on his bed, his legs and arms are morphing into tree trunks and routes.
Frame from Steven's Diary, an animation from The Arthritis Patient Diaries series. Steven is sat in a chair at home, looking out of the window. His legs have flames on his clothes, illustrating where his joints give him pain.
Frame from Peter's Diary, an animation from The Arthritis Patient Diaries series. Peter is walking to University, he is resting against a lamp post and his legs have morphed into tree trunks.

Emotional engagement

"The insight behind these patients’ stories is one of a hidden condition. They are unable to really express the burden and the loneliness of the disease."

Used as part of the immersive experience to demonstrate what it feels like to be a patient with SpA, the animations needed to be naturalistic in order to reflect the emotional content of the stories.

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Frame from Steven's Diary, an animation from The Arthritis Patient Diaries series. Steven is sat on a garden bench, watching his children kick a football on the grass.

Visually impacting 

"Finger took the art direction of our stories to the most personal space of someone’s most inner thoughts – their diaries. The illustrations are raw and perfectly marry the emotion of the story."

The Patient Diaries are based on a real accounts from patients living with SpA. The brief was to ensure the animations were visually impacting. The production was completed with a quick turnaround to ensure both animations were delivered in plenty of time for Congress. 

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Awards

Winner
Best animation
Creative Floor
This is the project write-up Read the technical write-up

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