Colour sketch from Mode of action of stylised internal gut and characters

Clinical Trial

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2015 animation- THE BRIEF

The initial brief was to create a characterful animation, set in the gut. It needed to be a stylised piece that would engage and inform, for HCPs. Considerations for the audience when determining the look and feel of the characters was key. 

triangles5 Created with Sketch.
Rough character sketches from Mode of Action
Colour rough of Clostridia bacteria
Colour rough of Bifidobacteria
3d render of Bifidobacteria

2016 animation

Following the success of the Mode of action- Clinical trail animation, we created a new piece to describe the affects of contamination in a hospital setting. We created new characters and scenes including a TV Studio style set and hospital scene where the mode of action took place. 

triangles5 Created with Sketch.
Character rough sketches for contamination animation
character rough colour sketches from contamination animation
Character T-pose render
Character group render for animation
Still from animation of scientific character

The animation included a scientific character narrating; we used hair farm and created customised rigs, to really bring out her expression and movement, including using a flex modifier on her coat.  

We used light and reflection passes to create a sleek and modern 3d TV studio that was in keeping with the overall treatment.

Rendering was a technical challenge due to the floating CG TV monitor, which needed to act and look just like a physical monitor within the set, so we had to allow for plenty of time and processing power given all those studio lights and reflections.

circles3 Created with Sketch.
Craft Award, Animation
PM Society
Read the project write-up This is the technical write-up