We were approached to create a set of charming characters, known as Rufus and Louis for a healthcare campaign intended to educate kids with a specific condition. As the campaign is not for the general public, we've removed any reference to the condition or any medical information.
DDB had a specific look and feel in mind, so we worked with the creative team to develop the characters and the world for a range of final assets including comics and a board game!
With a fixed budget, we created a rate card for the account team, to enable the agency to project plan depending on how many comics and layouts were needed. We'd love to animate this duo one day!