Concept Artwork of a scientists on a factory floor taking records and checking meters

The Epidiolex Difference

Read the project write-up This is the technical write-up

Style Setting

The campaign aims to establish Epidiolex as a unique brand that can make an impact on patients lives. So, when it came to the design, it was key to create a distinct, ownable style that's true to the corporate identity of the brand whilst also feeling human and simple enough to digest for the everyday consumer.

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A page of sketches of characters and factory environments
A colour sketch of a greenhouse and a gardener watering tall stems
A colour sketch of a doctors room where two doctors are handing out medication

Character Design 

The character development stage was very important for the campaign. The characters put a face to the team of people behind the science. As part of this, we focused on creating mini-worlds within the different departments, setting personalities for different types of characters to convey passion, purpose and warmth as opposed to a clinical, scientific approach. 

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character sketch lining drawings
More developed character sketches
An page of character development sketches
Coloured up versions of character designs

Animation

Our choice of motion graphics animation style helped to create smooth transitions from one section to another - following Epidiolex from the greenhouse to the factory, to the bottle. This worked to build a seamless piece with flow and energy, helping to keep audiences engaged and key information digestible. 

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triangles5 Created with Sketch.
Read the project write-up This is the technical write-up