Vince the Flu Virus

This is the project write-up Read the technical write-up

Client

AstraZeneca

AGENCY

Evoke Group

The lovely folk at Evoke Group needed a cinema spot creating in readiness for the flu season, which would introduce the story of 'Vince the Flu Virus', the anti hero used to educate and inform parents on the benefits of the nasal spray flu vaccine for children in the UK.

Vince was a character already in existence, so our first job was to design and build a new iteration that would feel familiar but would also fit the new pop up book world in which the story takes place.

With a hard deadline to achieve, we worked with the team at Evoke on the concept to ensure what was proposed would be feasible. Due to regulatory restrictions, we cannot share the animation online as it's not intended for a global audience. Be sure to check it out in UK cinemas this autumn if you can.

Still of Vince the Virus blowing a raspberry at the camera

Vince the Virus character next to a house in the style of a pop up book

Vince the Virus character next to childs bed made in the style of a pop up book

Vince the Virus character next to a neon sign. Vince is looking resolute

A rendered image of 'The story of Vince the Virus' CG book falling towards Vince the Virus character

A rendered image of 'The story of Vince the Virus' question mark looming next to the Vince the Virus character

A rendered image of 'The story of Vince the Virus', CG book

In UK cinemas

This is the project write-up Read the technical write-up

Related projects

An illustration of scientists on a factory floor inspecting pipes and consulting clipboards

The Epidiolex Difference The First FDA Approved Marijuana Oil

A frame from Peter's Diary, an animation from the Arthritis Patient Diaries series. Peter looks out of a classroom window at University, to see a group of students sitting on the grass.

Arthritis Patient Diaries European Congress for Rheumatology

Visible Human Healthcare Tech Demo

See more Healthcare