x4 frame comparison


9 frames from TV ad animation


Read the project write-up This is the technical write-up

For happy loo's 

Our great friends at WARL agency asked us to create the new TV advertisement for the household cleaning brand Bloo. 

This was a great project to work on, though it's not everyday you're asked to animate a talking toilet! 

triangles Created with Sketch. circles2 Created with Sketch.
rough sketch of toilet scene
Colour artwork
Toilet stage grayscale
final render
rough sketches of the loos expressions

Getting expression into a toilet.

We started looking at the cistern and lid for key points of expression. The loo's cistern worked like eyebrows and the rim of the seat animated much like a mouth. It was a balance between expression without characterising the loo too much. It needed to be realistic and not overtly stylistic as a character.   

circles3 Created with Sketch.
Renders of 3d foam for comparison

Look at that foam.

We did several foam tests to get the right consistency, shape and weighting right, as well as looking at how the foam would mix with the water when it flushed. Jeyes sent plenty of the Bloo blocks our way, so we could test. The studio toilet certainly had that lemony scent during production!  

hops1 Created with Sketch.
3d render of toilet with lemons emitting from bowl

And that lemony scent!

We added lights, sparkle and a lovely lemon glow, as well as some 3d lemons to bring out that 'scent' within the animation. 

circles3 Created with Sketch.
End frame from animation
Read the project write-up This is the technical write-up