The brief was to create a series of Pre-rolls to launch the Epic Season of Gaming campaign. You Tube views sit at 442,140; the highest viewed content on GAME's channel at the time.
The good folk over at TBWA asked us to create a series of characters and assets for the GAME 2013/14 campaign to be rolled out nationwide, in store and online.
The concept was to develop a series of characters and assets from games including Lemmings, Grand Theft Auto, Fifa 14, Battlefield 4 and a range of Christmas themed characters. Which is your favourite?