Folio brand shapes, triangles on blue, green and purple gradient with the copy Opening the door on the top right with logo

Folio – Opening the door

If you're in the UK, have brilliant ideas and you want to get into advertising but don't know how, then this is for you. Maybe you feel the industry doesn't represent you or it just doesn't feel accessible. Whatever the reason, Folio wants to help. 

Folio is a free creative programme. It's a place to get your foot in the door.

Learn about the industry, meet a panel of top tier Creative Directors and create your first portfolio piece with mentorship and support along the way. 

You'll be in with a chance to have your idea brought to life for a real ad campaign. 

Experience working with a UK Charity client, collaborate with an award-winning animation studio and lead with your creative vision. 

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Watch. Learn. Pitch. Do

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colourful characters sitting across each other, in pairs talking animatedly. The tables are blue, green and yellow. The people are CG, with no facial details and feel like toy characters, with skin colours of blues, greens, reds and hair to match.

Register your interest


Enter the Folio Programme


Don't worry if you're not quite sure what to expect yet. The programme starts with a short webinar series which will give you a really good idea on how Folio works, what it's like working in advertising and a whole host of insights along the way. You can watch the Folio programme below by registering your details, we'll send you a password to watch and a welcome pack with more info. 

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young minds logo

Pssst...Do you want to know which charity you'll be working with?

YoungMinds are leading the movement to make sure every young person gets the mental health support they need, when they need it, no matter what. YoungMinds provide young people with the tools to look after their mental health, empower adults to support the young people in their lives and give young people the space and confidence to get their voice heard.

Visit youngminds.org.uk


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In the UK today, an estimated five children in every classroom has a diagnosable mental health problem 1. A quarter of 17 year-old girls have self-harmed 2. and suicide remains the single biggest killer of young men and women aged between 5 to 34 3. YoungMinds aims to stop young people’s mental health reaching crisis point.

[1] NHS Digital prevalence survey, October 2020 .
[2] NCB/UCL, November 2020
[3] ONS: Deaths registered in England and Wales, 2019

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Meet the Panel

Meet your mentors, your judges, your future bosses, your advocates, your critics, your friends. You are part of this and it is just the beginning.

Watch. Learn. Pitch. Do. With our free webinar programme. 

Watch the below webinar series, where you will learn about the industry, so you can pitch your idea and hopefully, do! That's the crux of Folio, our open call programme helping you on your way to the industry by working with a panel of expert CDs, a real client and an award winning animation studio. Enter the Folio programme.  

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Webinar 1: An Introduction to Folio

18:34s

Image of the Folio branding, with logo. Preview still for Webinar 1 An Introduction to Folio

Webinar 1: An Introduction to Folio

This is a pre-recorded Webinar featuring some work and interview snippets from Young Minds, our Panel of Creative Directors and our animation studio, Finger Industries. The aim of the webinar is to give you a starting point on Folio and what to expect from the programme.

Register to watch.

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Webinar 2: Does it matter that I can't draw, write or juggle?

31:58s

Image of the panelists headshots with the logos of Finger Industries, Folio and Young Minds. Text reads 'Welcome to Folio. Does it matter that I can't draw, write or juggle? Watch. Learn. Pitch. Do

Webinar 2: Does it matter that I can't draw, write or juggle?

We ask the panel what skills should you have in order to be a successful CD.  Not everyone can draw, so what does it really take to develop as a creative? Insightful and thought provoking. Register to watch.

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Webinar 3: How to tackle a creative brief

29:59s

Image of the Folio branding, with logo. Preview still for Webinar 1 An Introduction to Folio

Webinar 3: How to tackle a creative brief

In this workshop style webinar, we give our panel of Creative Directors a fake brief, to see how they begin their thinking process and start forming their ideas.

We hope you can use some of the approaches shared here when coming up with your own idea for Young Minds. Entry packs and the submission guidelines will be available at the end of the webinar series in August.

Register to watch.

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LYSfest brief

If you'd like to take a look at the imaginary brief we created for the panel, you can take a look here. Remember, LYSfest isn't real, but we kinda' wish it was!

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What's next?!

An introduction to Young Minds

Meet your client. This will be a pre-recorded webinar giving you that initial insight into the charity.

Deeper dive – Young Minds insights

Get to know your client. This is your chance to put your learnings from the previous sessions into practice with a live Q&A with Young Minds. Ask questions, get insights and start thinking about your idea because submission time is fast approaching!

For more information on the full programme, please register to participate. 


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Questions


Download FAQs


Keep checking in for the latest news. We'll have regular updates, so watch this space...(this one, right here)

If you've any more questions just Get in Touch.


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Folio featured in Shots.net news. 

We're delighted to have been mentioned in Shots News earlier this year. 


READ ARTICLE ON SHOTS.NET


Get in touch if you'd like a Press Pack.

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