Consistency from 2d to 3d.
We ensured that the overall look and feel of the 2d designs was retained when building in 3d as the client particularly liked what we had captured in the 2d stage.
There's a person in my food...!
The concept was to create characters that would not be treated as decoration but seen more as if they were ingredients in the dish. Technically this meant the characters would be physically inside the food and so consulting and collaborating with the photographer on the HDR light set ups and relative positioning of the models to food was key. Hair was also an important factor to consider and informed the overall look of the models; no one likes the idea of hair in food (!) so we had to consider this in the design, build and texture of the characters.
