Please note this video is intended for healthcare professionals only and as such all branding and medical references within the video have been removed.
To demonstrate how this brand offers the right combination of efficacy and tolerability, to allow patients those everyday victories, CDM London created a print campaign based on the idea that everyday objects could represent a good quality of life or a poor one. Metaphors included a slipper vs a wellington boot, a dressing gown vs a coat and reading glasses vs sunglasses.
We were approached by CDM with the concept for a live action and animation video to follow on from the original print campaign, featuring the glasses metaphor.
The aim of the video was to bring the stills campaign to life and to draw further engagement at Congress for the brand. Thanks to CDM for working with us and to Sue and the crew for being brilliant to collaborate with.