Ad agency
Propaganda
Client
The Car People
We were commissioned by Leeds based advertising agency, Propaganda in 2012 to design and create a series of characters and animations for The Car People. 4 years on and we've just completed our 7th animation, Choice & Service for the brand. A great body of work and a fantastic bunch of characters to work with (the 3d ones as well as the real ones..!).
Meet The Car People People
2016 finds Martyn back at the South Yorkshire based showroom with Debbie, Colin, Simon, Valerie, Tina and Barry, up close and personal with the cars on offer in the latest ad. The first of two ads to be launched in 2016 as part of the Meet The Car People People campaign, the second ad is due to air later this year.
Brand identity
The Car People's aim is to make car buying an enjoyable memorable experience.
With over 50% of sales coming from repeat customers and recommendations, the concept behind every animation is to represent the brands values and customer service. They call it The Car People difference.
