The Car People character Martin composited into a behind the scenes photograph from the shoot. He's relaxing with crew, reading a paper.

The Car People

Read the project write-up This is the technical write-up

SOFTWARE USED

3ds Max, Hair Farm, Resolve, Vray, Photoshop, After Effects, Premiere. 

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Sketches of character design of 'Martin' Character
Sketches of refined character design of 'Martin and Jim' Characters
Sketches of character expressions of 'Martin' Character
Colour artwork of Martin character

Bringing Martin to life

With any project we go through an iterative design process and in the Car People's brand film- where we initially created Martin and the characters- personality and feel were key.  

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Greyscale T Pose of Martin character rendered from front and side angles
Posed Martin and Jim render in 3d colour

Animation workflow

We put this 4 stage comparison edit together to give an insight into our workflow. Each process is iterative, just like the character design and 3d build stage. We also ensure there are key sign off points throughout our production process; it is after all a collaboration between studio, agency and client.  

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The Car People- Brand film - stage comparison

01:30s

still of 4 frame comparisons - 2d animatic, block animatic, render preview and final animation

Tweaks over time

The Car People Characters were designed and built in 2012 for the original brand advert and one of the advantages to working in 3d is the ability to re-use assets. We've made sure Martin and the team of characters have grown and developed over time, polishing and refining rigs, tweaking hair and bringing in little considerations here and there that ensure the assets are fresh whilst still consistent to the original look created in 2012. 

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Rendered poses of Martin and Debbie
Rendered poses of Colin and Simon
Rendered poses of Valerie, Barry and Tina

Live action production

In 2015 Martin and the gang went into the real world, animated and composited into the Sheffield Showroom for 'How Car Buying Should Be'. Bringing the characters into live action adds several layers of workflow to a production. We've put together these makings of 'How Car Buying Should Be' to give an insight into how we did it. 

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Read the project write-up This is the technical write-up