An initial character design brief from which followed a complete global campaign; the aim was to take the ampersand brand mark and give it personality to engage and champion the product he represented; a mascot for the brand and a champion for the sales & marketing teams across the globe.
Starting with the Levemir Ampersand logo, we designed and built Andy, who was to be at the heart of an internal comms campaign and a fun competition to fire up the imagination of the marketing and sales teams around the world. We created poses and assets for print plus 15 animated shorts. Andy even had his own blooper reel! Unfortunately we cannot show the entire series of shorts online.