Series of frames from the change is good animations; instant camera, record player, vhs.

Contour

Read the project write-up This is the technical write-up
Rough character sketch of Record Player
Rough character sketch of VHS
Rough character sketch of Instant Camera

Personification

Characterisation and expression played a big part even in the early design stages with this project. Personality was key, making sure each object had plenty of of it! We were able to use the scripts and VO to help draw out characterisation and idiosyncrasies, both in the design and animation stages. The creative brief had a range of chosen objects to be personified and it was agreed on that the VHS, record player and instant camera would best represent technologies of old.  

triangles Created with Sketch. circles2 Created with Sketch.
Colour artwork of Record Player
Colour artwork of VHS
Colour artwork of Instant Camera

Production Artwork

Used to build assets in 3d, the production Artwork should give a sense of texture, colour and form and is final stage in our design process before we move into 3d. It's a key sign off stage within our animation production process. 

triangles Created with Sketch. circles2 Created with Sketch.
Hi-res still of record player for print campaign
Read the project write-up This is the technical write-up