Characterisation and expression played a big part even in the early design stages with this project. Personality was key, making sure each object had plenty of of it! We were able to use the scripts and VO to help draw out characterisation and idiosyncrasies, both in the design and animation stages. The creative brief had a range of chosen objects to be personified and it was agreed on that the VHS, record player and instant camera would best represent technologies of old.
Used to build assets in 3d, the production Artwork should give a sense of texture, colour and form and is final stage in our design process before we move into 3d. It's a key sign off stage within our animation production process.